Wicaksana, Erlangga Norman (2022) Analisis Penerimaan Mahasiswa Indonesia Terhadap Teknologi Digital Layanan Distribusi Konten Audio Studi Kasus Podcast Spotify. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Podcasts or content distribution services in the form of audio and video have grown rapidly in Indonesia. The application that provides podcast streaming services is spotify. Spotify is the most popular platform used to listen to podcasts in Indonesia. Based on this, it is important to know the factors that support the acceptance of services from the Spotify podcast service. To reveal this, the Technology Acceptance Model (TAM) is used in this study. Data was obtained from 438 Spotify podcast users. The results showed that the factors that influence the use of the Spotify podcast application consist of Perceived Usefulness, Perceived Ease of Use, Perceived Self-Efficacy, and Perceived Enjoyment. Keywords: TAM; Podcast; Spotify
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | T Technology > T Technology (General) > T58.6-58.62 Management Information Systems | ||||||||||||
| Divisions: | Faculty of Computer Science > Departemen of Information Systems | ||||||||||||
| Depositing User: | Mr Erlangga Norman Wicaksana | ||||||||||||
| Date Deposited: | 07 Mar 2024 03:29 | ||||||||||||
| Last Modified: | 07 Mar 2024 03:29 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/8446 |
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