Triantono, Akhmad (2022) ANALISIS PENEMPATAN PRODUK DENGAN METODE MARKET BASKET ANALYSIS DAN ACTIVITY RELATIONSHIP CHART (STUDI KASUS : SAKINAH SUPERMARKET KEPUTIH). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Tight competition and competitive and dynamic market conditions make every company must always pay attention to competition and be smart in analyzing the market. Sakinah Supermarket is a retail company based in Surabaya. Frequent occurrence and inappropriate product arrangement make consumer complaints difficult to find products. This problem makes a rearrangement of supermarket shelf layouts that need to be done in product placement to determine sales strategies. The Association rules approach, Market Basket Analysis (MBA) and Activity Relationship Chart (ARC) methods are proposed to determine layout considerations. Placing the product in a layout that is in accordance with the wishes of consumers and providing recommendations or technical responses to the supermarket in terms of customer service is the main goal. The result is a proposal for a new supermarket location category based on associations between products. This allows sellers to group products based on consumers' habitual buying patterns, reduces search time, and creates a strong appeal to consumers. Association rules provide competitive differentiation in retail by presenting more profitable retail store layout solutions. The information obtained supports better decision making in retail marketing. Customers are happier because they find what they need, whereas sellers can maximize profits. Keywords: Supermarket, Market Basket Analysis, Apriori Algorithm, Layout, Sales Strategy
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | T Technology > T Technology (General) | ||||||||
| Divisions: | Faculty of Engineering > Departement of Industrial Engineering | ||||||||
| Depositing User: | Akhmad Triantono - | ||||||||
| Date Deposited: | 26 Jul 2022 06:54 | ||||||||
| Last Modified: | 26 Jul 2022 06:54 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/8346 |
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