Putra, Fahmi Alqozali Eka (2022) ANALISIS RESEPSI WARGA KETURUNAN ARAB DI SURABAYA TERHADAP VIDEO STOP MEMBENCI DAN MENGHINA ARAB (Study Deskriptif Kualitatif Video “STOP MEMB3NCI KETURUNAN ARAB" DI Channel YouTube CokroTV). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research was motivated by the emergence of video content Stop Hating And Insulting Arabs on Youtube which was uploaded by the CokroTV Youtube channel. In this video, we discuss the issue of multiculturalism that is currently happening in the midst of society, namely people's hatred of people of Arab descent in Indonesia. This study focuses on how the audience receives the message of a media text, namely the video content of the CokroTV YouTube channel entitled "STOP HATE ARABIC DESCRIPTION". The audience can interpret the text they receive and it is not always in line with the meaning of the text maker. Therefore, this study tries to find out how the acceptance of Arab citizens in Surabaya to the trending video Stop Hating and Insulting Arabs which was uploaded on February 9, 2022. This study uses a qualitative research method with a Reception Analysis study of Stuart Hall's encoding-decoding theory. This method views the message maker as creating a message in such a way with a certain meaning that is expected to be accepted by the audience. However, the audience themselves can also interpret the text according to their respective fields of experience and frame of reference. The results showed that there were differences in reception between one informant and another. The audience negotiates based on their respective knowledge and experience. The reception of citizens of Arab descent in Surabaya to the video Stop Hating and Insulting Arabs is more influenced by environmental factors in the daily activities of each informant. Based on the results of the Study, the researcher concluded that the aspects presented in this study did not fully agree. There is a meaning of Arabization in the video, the meaning of the background of hatred against citizens of Arab descent in the video and the acceptance of the video Stop Hating And Insulting Arabs. The meaning of the informant moves by itself from one position to another. The interpretation comes from the knowledge possessed by the informant and the experience gained from the everyday environment. Keywords: Stop Hating and Insulting Arabs, Youtube, Reception Analysis
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Fahmi Alqozali Eka Putra | ||||||||
| Date Deposited: | 26 Jul 2022 08:26 | ||||||||
| Last Modified: | 26 Jul 2022 08:26 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/8298 |
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