Putra, Muhamad Salas (2022) Pengaruh Citra Merek dan Persepsi Harga Terhadap Keputusan Pembelian Iphone. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of technology in the area of communication is very fast, up to the creation of smart phones which have many uses. The goal of this study was to determine the impact of branding and price perception on iPhone buying decisions. The sample size was 60 participants. The sampling method used in this study is accidental sampling and using Partial Least Square (PLS) analysis technique. Findings from this study indicate that branding contributes to purchasing decisions. The better the iPhones brand image, the consumer's buying decisions will increase. And price perception contributes to iPhone purchasing decisions as the better price perception, the higher the level of iPhone purchasing decision will increase.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | muhamad salas putra | ||||||||
| Date Deposited: | 04 Mar 2024 05:13 | ||||||||
| Last Modified: | 04 Mar 2024 05:13 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7664 |
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