Tunggadewi, Felien Putri (2022) Pengaruh Promosi dan E-Service Quality Terhadap Minat Beli Ulang Penggunaan Gopay. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
With the development of technology in the increasingly complex digital industry era, people want something practical and fast in transacting. This gave rise to ideas for business people in the use of financial technology, one of which is the creation of various digital payment methods packaged in digital wallet applications or e-wallet. One of the fintech companies that is currently developing (GOPAY). This study aims to see the effect of promotion and e-service quality as a factor in repurchase interest. The population used in this study are consumers who have used GOPAY. The sampling method used is non-probability sampling. The sample used in this study amounted to 70 respondents. In this study, the data analysis used was a component-based structural equation modeling (SEM) method using a partial least squares analysis tool. Based on the results of the study, it can be seen that promotion and e-service quality affect repurchase interest using GOPAY .
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | fefe felien fefe | ||||||||
| Date Deposited: | 04 Mar 2024 05:07 | ||||||||
| Last Modified: | 04 Mar 2024 05:07 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7533 |
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