Amalia, Herinda Nur (2022) Pengaruh Kredibilitas Beauty Vlogger Tasya Farasya Terhadap Keputusan Pembelian Foundation Wardah Di Sidoarjo Kota. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study examine the effect of Tasya Farasya’s beauty vlogger’s credibility on the purchasing decisions of Wardah makeup foundation. The independent variables in this study are attractions, trustworthiness and expertise, and purchasing decisions as the dependent variable.this type of research is using quantitative descriptive. The research data was collected using non-probability sampling methods and purposive sampling technique. The population in this study was all woman from ages >17 years who ever bought Wardah makeup foundation and who watched Tasya Farasya’s Video of Wardah makeup foundation’s review with 70 respondents. The study used SmartPLS method. The result of this study show that: 1) Attraction of beauty vlogger has the most influence on Wardah makeup foundation’s purchase decision, 2) Trustwothiness of beauty vlogger influences Wardah makeup foundation’s purchase decision, 3) Expertise of beauty vlogger influences Wardah makeup foundation’s purchase decision.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Herinda Nur Amalia | ||||||||
| Date Deposited: | 04 Mar 2024 04:19 | ||||||||
| Last Modified: | 04 Mar 2024 04:19 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7478 |
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