Widjanarko, Ananda Riana Wulansari (2022) Efektivitas Pemanfaatan Digitalisasi Berbasis E-Commerce Dalam Peningkatan Pendapatan UMKM Di Masa Pandemi (Studi Kasus pada UMKM DB Wood Kota Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this study was to determine knowledge about the use of E- Commerce and the condition of income using E-Commerce during the Covid-19 pandemic. The research approach used is a qualitative phenomenological approach. Data was collected in descriptive form, namely by collecting data obtained from informants in the form of interviews. The results of the analysis of the use of E-Commerce in an effort to increase income during the Covid-19 pandemic, it can be concluded that MSME actors DB Wood interpret E-Commerce knowledge by seeing opportunities to dare to open a business at the beginning of the pandemic, plan strategies, and maintain consumer satisfaction to increase income. . E-Commerce also provides time effectiveness and efficiency. DB Wood's MSME income has increased as seen from product sales reaching 3,000 products sold. It can be said that the use of E-Commerce-based digitalization in an effort to maximize revenue growth during the Covid-19 pandemic is effective. Keywords: covid-19, e-commerce, effectiveness, income
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economics T Technology > T Technology (General) |
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| Divisions: | Faculty of Economic > Departement of Accounting | ||||||||
| Depositing User: | ANANDA RIANA WULANSARI WIDJANARKO | ||||||||
| Date Deposited: | 24 Oct 2023 10:19 | ||||||||
| Last Modified: | 24 Oct 2023 10:19 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7365 |
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