FAHRUR, THEZA FIRMANSYAH PUTRA (2022) KONTRIBUSI HUMAN CAPITAL DAN CUSTOMER CAPITAL DALAM MENINGKATKAN KINERJA RUMAH MAKAN AYAM BAKAR PAK D CABANG SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Within the company there are 4 elements of management to drive company productivity, namely Financial Management, Marketing Management, Human Resource Management and Operations Management, all of these elements can move well if human resource in the company are competent and responsible, as well as training for new employee and a comfortable company enviroment is additional point to shape employee performance for the better, a role of human capital is crucial for company because employee will be trained to improve work and professional skill under any circumtances. so that consumers will be more comfortable and create trust in buying products, in this condition consumers will become loyal or called Customer Capital, a role of employee to maintain of consumer loyalty that is a improving of employee performance so that consumers not run to competing companies. The purpose of this study is to determine the contribution of Human Capital and Customer Capital in the company Baked Chicken Restaurant Mr. D and the performance of the employees who will be studied, this research will be conducted in Pak D's grilled chicken restaurant in Surabaya branch with a total of 33 employees as respondents. The analytical technique used is Partial Least Square (PLS) and designing the Inner Model, Outer Model, and making flowcharts. The results of this study are, Human Capital has a positive and significant effect on the performance of employees of Pak D's grilled chicken restaurant, Customer Capital has a positive and significant effect on the performance of employees of Pak D's grilled chicken restaurants. Human Capital, Customer Capital, Performance
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD30.3 Communication in Organizations | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Theza Firmansyah Putra Fahrur | ||||||||
| Date Deposited: | 15 Jun 2022 01:02 | ||||||||
| Last Modified: | 15 Jun 2022 01:02 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7085 |
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