Naila, Zakya (2022) Strategi Pengembangan Agrowisata Menggunakan Anlisis SWOT di Agrowisata Miracle Kurnia Farm Sidoarjo. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The problem in this study is the management of agro-tourism that has not been optimally packaged, such as land that is not privately owned, so that agro-tourism owners find it difficult to exploit the land, and marketing has not been maximized so that the number of tourists visiting has not shown a significant increase. This study aims to analyze and identify internal and external factors that become strengths, weaknesses, opportunities and threats as well as to formulate the most suitable and significant strategy for agro-tourism at Miracle Kurnia Farm. The data processing and analysis method uses the IFE (Internal Factor Evaluation), EFE (External Factor Evaluation) matrix, , and the SWOT matrix. The results showed that Miracle Kurnia Farm Agrotourism was in quadrant V (five), so the strategy applied was growth and stability. The alternative strategies obtained through the SWOT analysis consist of ten alternative strategies, namely adding various photo spots and varied tours, continuously increasing promotions, creating events or events on weekends, conducting processed diversification, creating a special promotion team and improving the quality of human resources. , implementing technological developments, improving service quality and quality of facilities, following tourist trends of interest, offering discounts, and cooperating with various parties. Kewords : Agrotourism, strategy, SWOT matrix, Internal External
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > SD Forestry | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | ZAKYA NAILA | ||||||||||||
| Date Deposited: | 07 Jun 2022 01:51 | ||||||||||||
| Last Modified: | 07 Jun 2022 01:51 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/6820 |
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