Noveri, Hilda (2022) ADOPSI INOVASI INTERNET PADA PEMASARAN PADI DI DESA IKER-IKER KECAMATAN CERME KABUPATEN GRESIK. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The use of internet technology in the agricultural sector can provide alternative choices for farmers, especially in the marketing sector, farmers can directly communicate with consumers and find it easy to find information about the markets they encourage to support commercial industries and interact in controlling food security. But in fact the level of internet use by farmers is still very low, according to BPS, the number of farmers in Gresik Regency who have used the internet is less than 15%. The objectives of this study are (1) to describe the perception of rice farmers in Iker-Iker Village on the use of the internet as a means of marketing their production (2) to analyze the level of adoption of innovation in the use of the internet in the marketing process of rice production in Iker-Iker Village. This study involved 58 samples from the total farmer population which was analyzed using a qualitative descriptive method using a Likert scale measuring instrument to see farmers' perceptions of the internet as a rice marketing channel using various indicators and seeing the level of adoption carried out by rice farmers in Iker-Iker Geger Village using the Iker-Iker Geger method. the level of technology adoption with several types of applications that have been given. Assessment of the function of the internet as the main marketing channel gets a poor category where most of the owners still do not use the internet as a marketing channel but only as an entertainment medium, for the adoption rate alone only 10 people or 17.3% use the internet while those who do not use the internet. 48 people use the internet as a marketing channel or about 82.7% of the total sample, for the number of applications the most widely adopted is Whatsapp but as a medium of communication with families.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > SB Plant culture | ||||||||||||
| Divisions: | Faculty of Agriculture | ||||||||||||
| Depositing User: | Hilda Bagas Tian | ||||||||||||
| Date Deposited: | 02 Jun 2022 03:46 | ||||||||||||
| Last Modified: | 02 Jun 2022 03:46 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/6549 |
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