Widiastuti, Eunike Jayanti (2022) Strategi Komunikasi Pemasaran Digital Pada Online Sshp @right.store. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
18043010051.-cover.pdf.pdf Download (696kB) | Preview |
|
|
Text (BAB I)
18043010051.-bab1.pdf.pdf Download (133kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB II)
1804301001.-bab2.pdf.pdf Restricted to Registered users only until 22 May 2024. Download (175kB) |
|
|
Text (BAB III)
18043010051.-bab3.pdf.pdf Restricted to Registered users only until 22 May 2024. Download (134kB) |
|
|
Text (BAB IV)
18043010051.-bab4.pdf.pdf Restricted to Registered users only until 22 May 2024. Download (731kB) |
|
|
Text (BAB V)
18043010051.-bab5.pdf.pdf Download (115kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
18043010051.-daftarpustaka.pdf.pdf Download (185kB) | Preview |
|
|
Text (LAMPIRAN)
18043010051.-lampiran.pdf.pdf Restricted to Registered users only until 22 May 2024. Download (691kB) |
Abstract
The transition from conventional marketing to digital is not an easy thing, it takes the right marketing communication strategy to achieve an increase, both in product introduction and sales. This study aims to determine the digital marketing communication strategy at the online shop @right.store. Data collection techniques that will be carried out in this research are in-depth interviews, literature study, documentation and observation. The object in this research is Instagram from online shop @rightstore. The subjects of this research are Owner @right.store, admin, Instagram content manager @right.store, buyers, and followers of @right.store. The type of research that the author uses is qualitative with a descriptive approach method. The results of this study indicate that the digital marketing communication strategy carried out by Righstore is by optimizing the use of Instagram features, Rightstore conducts sales promotions, Rightstore also provides content designs that stand out from other content to attract the attention of followers. Rightstore focuses on using endorsed beauty influencer services but for now it focuses on micro influencers, Rightstore conducts competitor reviews and brand building. Keywords: Strategy, Digital Marketing Communication, Social Media, Instagram, Skincare Business
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Eunike Jayanti Widiastuti | ||||||||
| Date Deposited: | 23 May 2022 07:00 | ||||||||
| Last Modified: | 23 May 2022 07:00 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/6133 |
Actions (login required)
 |
View Item |