Malafitri, Novreza (2022) ANALISIS RESEPSI GENERASI Z SURABAYA TERHADAP STANDAR KECANTIKAN PADA LAKI-LAKI DALAM IKLAN MS GLOW FOR MEN. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
18043010080,-cover.pdf.pdf Download (754kB) | Preview |
|
|
Text (BAB I)
18043010080.-bab1.pdf.pdf Download (569kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB II)
18043010080.-bab2.pdf.pdf Restricted to Registered users only until 22 May 2024. Download (638kB) |
|
|
Text (BAB III)
18043010080.-bab3.pdf.pdf Restricted to Registered users only until 22 May 2024. Download (191kB) |
|
|
Text (BAB IV)
18043010080.-bab4.pdf.pdf Restricted to Registered users only until 22 May 2024. Download (985kB) |
|
|
Text (BAB V)
18043010080,-bab5.pdf.pdf Download (168kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
18043010080,-daftarpustaka.pdf.pdf Download (407kB) | Preview |
|
|
Text (LAMPIRAN)
18043010080,-lampiran.pdf.pdf Restricted to Registered users only until 22 May 2024. Download (553kB) |
Abstract
This study discusses the reception of Generation Z in Surabaya on male beauty standards in Babe Cabita and Marshel Widianto's version of the MS Glow For Men advertisement. The advertisement shows a concept of a different male beauty standard, using Babe Cabita and Marshel Widianto, who are known as leading comedians in Indonesia with tan skin, curly hair, short stature, and fat, as MS beauty product advertising models. Glow For Men. In addition, at the beginning of the commercial video scene, professional figures have never been seen in beauty product advertisements, including construction workers, online motorcycle taxi drivers, and tire repairmen. This attracted the interest of researchers to find out how Surabaya's Generation Z accepted the concept displayed in the advertisement. This study uses a qualitative research method with Stuart Hall's reception analysis theory. The number of research informants was 7 people. Data collection techniques used are interviews and documentation. The results showed that each informant had a different reception. The interpretation comes from the knowledge and experience gained by the informants from everyday life. From the interviews, it was found that informants 1,2,3, and 4 aged 22 – 24 years were included in the Dominant-Hegemonic Position category. While the other three informants, namely 5,6, and 7 aged 16-21 years included in the Negotiated Position category were Generation Z aged 16-21 years. Then for the Opposotional Position category. the researcher did not find any informants that fall into this category. Keywords : Male Beauty Standard, Advertising
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Novreza Malafitri Malafitri | ||||||||
| Date Deposited: | 23 May 2022 06:57 | ||||||||
| Last Modified: | 23 May 2022 06:57 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/6129 |
Actions (login required)
 |
View Item |