Pelatihan dan Pendampingan Program Digitalisasi UMKM Kelurahan Bendo, Kecamatan Kepanjen Kidul, Kota Blitar

Islamiyah, Aidah (2022) Pelatihan dan Pendampingan Program Digitalisasi UMKM Kelurahan Bendo, Kecamatan Kepanjen Kidul, Kota Blitar. Project Report (Praktek Kerja Lapang dan Magang). Universitas Pembangunan Nasional "Veteran" Jawa Timur.

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) are the main pillar of Indonesia's economy with a contribution to GDP of 61.07%. However, most MSME actors in Bendo Village, Kepanjen Kidul District, Blitar City still rely on conventional marketing methods and have not optimally utilized digital technology. This Community Service Lecture – Village Development Merdeka Belajar Kampus Merdeka (KKN-Bina Desa MBKM) activity aims to provide training and mentoring for MSME digitalization to business actors in Bendo Village. The program was carried out from October to December 2022 involving 12 students from various study programs at UPN "Veteran" East Java. The activity methodology includes surveys and interviews to identify needs, discussion and planning of training materials, implementation of training and workshops, intensive mentoring with a ratio of one mentor to five MSME actors, and program evaluation. Training materials cover branding using Adobe Illustrator, financial management through bookkeeping websites, product photography using Adobe Lightroom, utilization of social media (Instagram and WhatsApp Business), and e-commerce operations through the Shopee platform. The results of the activity show an increase in MSME actors' understanding of the importance of business digitalization, with participants able to operate online stores independently, create promotional content on social media, and implement more orderly financial recording. Constraints faced include limited time for follow-up, unstable internet connection, and varying levels of digital literacy among participants. This activity has a positive impact in the form of increasing the competitiveness of MSME products through more attractive branding and expanding market reach through digital platforms. The KKN-Bina Desa MBKM program successfully developed student competencies in both hard skills and soft skills, as well as providing real contributions to community empowerment through MSME digitalization.

Item Type:

Monograph (Project Report (Praktek Kerja Lapang dan Magang))

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