Azhari, Salsabila Putri (2022) PENGARUH KEMUDAHAN PENGGUNAAN, RESIKO DAN KEPERCAYAAN KONSUMEN TERHADAP REPURCHASE INTENTION PADA SITUS BELANJA ONLINE SHOPEE (Studi Pada Mahasiswa Program Studi Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik UPN “Veteran” Jawa Timur). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine and analyze the effect of ease of use, risk, and consumer trust on repurchase intention on the Shopee online shopping site. The type of this research is descriptive quantitative with survey method. The population of this research is active students of the Business Administration study program for the 2020/2021 academic year, Faculty of Social and Political Sciences, "Veteran" National Development University, East Java. The sample of this research is 168 respondents. The sampling technique was purposive sampling with the criteria of having made transactions on the Shopee online shopping site for more than 2 transactions. The analytical technique used is Multiple Linear Regression. The results showed that the ease of use, risk and consumer trust variables simultaneously had a significant effect on the repurchase intention variable. Meanwhile, hypothesis testing using t test shows that the ease of use and consumer trust variables partially have a positive and significant effect on repurchase intention, while the risk variable has a negative and insignificant effect. Keywords: Ease of Use, Risk, Consumer Trust, Repurchase Intention
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | SALSABILA PUTRI AZHARI | ||||||||
| Date Deposited: | 17 May 2022 04:17 | ||||||||
| Last Modified: | 17 May 2022 04:17 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/6056 |
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