Santoso, Agung Dwi Trawasa (2026) Pengaruh Citra Merek Dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Sepatu Futsal Specs Di Sidoarjo. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The increasing competition in the futsal footwear industry requires companies to understand the factors that influence consumers’ purchasing decisions. Although Specs is a well-known local brand, the results of a preliminary survey indicate that consumers’ perceptions of its product quality are still not optimal. This study aims to determine the effect of brand image and perceived product quality on purchasing decisions for Specs futsal shoes in Sidoarjo. This study uses a quantitative approach with an associative research method. The population consists of consumers who have purchased or used Specs futsal shoes in Sidoarjo. The sample was determined using a purposive sampling technique. Data were collected through a questionnaire using a Likert scale and analyzed using the Partial Least Squares (PLS) method. This study is expected to provide empirical evidence regarding the effects of brand image and perceived product quality on purchasing decisions and to provide input for the company in improving its marketing strategies. keywords: Brand Image, Perceived Product Quality, Purchasing Decision.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | agung dwi trawasa | ||||||||
| Date Deposited: | 06 Oct 2026 07:52 | ||||||||
| Last Modified: | 06 Oct 2026 07:52 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/60459 |
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