Marbun, Emmas Win Faulina (2022) Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan PT.SICEPAT Ekspres Indonesia (Studi Kasus Pelanggan Ekspedisi SiCepat di Kota Surabaya). Undergraduate thesis, UPN Veteran Jawa Ttimur.
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Abstract
In today's modern era, the development of the service industry in the logistics sector is increasing, this is in line with the development of online business and also the increasing number of applications that provide opportunities for the public to make buying and selling transactions online, so that shipping companies in Indonesia of course take advantage of existing opportunities. The object of this research is the customer of PT.SiCepat Ekspres Indonesia in the city of Surabaya. The purpose of this study was to determine the effect of service quality and price on customer satisfaction. This study uses a quantitative method with the Associative type. The data collection technique in this study used a questionnaire with the Non-Probability Sampling technique. The results of the study indicate that service quality and price have a simultaneous positive and significant effect on customer satisfaction. Price has a positive and significant influence partially on customer satisfaction but the quality of service is known to partially have a positive but not significant effect on customer satisfaction for SiCepat expeditions in the city of Surabaya.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | EMMAS WIN FAULINA MARBUN | ||||||||
| Date Deposited: | 26 Apr 2022 05:38 | ||||||||
| Last Modified: | 26 Apr 2022 05:38 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5962 |
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