NIKMAH, FARIDATUN (2026) PENGARUH BRAND IMAGE, STORE ATMOSPHERE, DAN SERVICE QUALITY TERHADAP REPEAT PURCHASE KONSUMEN RENA FACTORY OUTLET TUBAN. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (22042010072_Cover)
22042010072_Cover.pdf Download (1MB) |
|
Text (22042010072_BAB 1)
22042010072_ Bab 1.pdf Download (238kB) |
|
Text (BAB 2)
22042010072_Bab 2.pdf Restricted to Repository staff only until 31 August 2029. Download (469kB) |
|
Text (BAB 3)
22042010072_Bab 3.pdf Restricted to Repository staff only until 31 August 2029. Download (507kB) |
|
Text (BAB 4)
22042010072_ Bab 4.pdf Restricted to Repository staff only until 31 August 2029. Download (746kB) |
|
Text (BAB 5)
22042010072_Bab 5.pdf Download (278kB) |
|
Text (DAFTAR PUSTAKA)
22042010072_DAFTAR PUSTAKA.pdf Download (183kB) |
|
Text (LAMPIRAN)
22042010072_Lampiran.pdf Restricted to Repository staff only until 2029. Download (786kB) |
Abstract
The purpose of this study is to investigate how Brand Image, Store Atmosphere, and Service Quality affect on Repeat Purchase behavior among consumers of Rena Factory Outlet Tuban, both individually and simultaneously. The study uses an associative research design and a quantitative methodology. The sample consists of 100 consumers of Rena Factory Outlet Tuban, selected based on specific criteria using purposive sampling. Data collection was conducted via a questionnaire using a five-point Likert scale, while data processing and analysis were performed using IBM SPSS Statistics version 32. The analysis stages included instrument validity and reliability testing, classical assumption testing, multiple linear regression, the coefficient of determination, and hypothesis testing via t-tests and F-tests. The analysis results indicate that Brand Image has a positive and significant influence on Repeat Purchase. The Service Quality variable likewise showed a favorable and significant impact on Repeat Purchase, according to similar studies. On the other hand, Repeat Purchases were not significantly impacted by Store Atmosphere. The three independent variables were found to significantly affect Repeat Purchases when examined concurrently. The coefficient of determination of 81.3% indicates that Brand Image, Store Atmosphere, and Service Quality explain 81.3% of the variation in Repeat Purchase, while the remaining 18.7% is influenced by other variables not included in the research model. Based on these findings, strengthening Brand Image and improving Service Quality can be considered strategic measures for Rena Factory Outlet Tuban to increase consumer propensity for Repeat Purchases.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory |
||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Faridatun Nikmah | ||||||||
| Date Deposited: | 31 Aug 2026 08:36 | ||||||||
| Last Modified: | 31 Aug 2026 08:36 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/59522 |
Actions (login required)
 |
View Item |