PERANCANGAN UI/UX APLIKASI PEMESANAN PRODUK UMKM MENGGUNAKAN METODE DESIGN THINKING (STUDI KASUS: UMKM KABUPATEN GRESIK)

Safina, Nur Rahmah (2026) PERANCANGAN UI/UX APLIKASI PEMESANAN PRODUK UMKM MENGGUNAKAN METODE DESIGN THINKING (STUDI KASUS: UMKM KABUPATEN GRESIK). Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in supporting Indonesia’s economy, particularly through job creation and the improvement of community income. In the current development of technology, MSME actors in Gresik Regency are required to implement digital technologybased strategies to face increasingly competitive market conditions. This study aims to design the UI/UX of a mobile-based MSME product ordering application with a case study of MSMEs in Gresik Regency. The design thinking method was used to produce a UI/UX design which aligns with user preferences and needs. The result of this study is a high-fidelity prototype design of the Gremed application, developed based on the needs of MSME buyers and sellers. The design evaluation was conducted using usability testing, System Usability Scale (SUS), and heuristic evaluation. The usability testing results obtained a score of 78.07 for buyers and 79.04 for sellers, while the SUS evaluation showed an average score of 73.25. In addition, the results of the heuristic evaluation were used as the basis for improving several interface screens. The results of these three evaluations indicate that the resulting application design is aligned with user preferences and needs.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Abdul, Rezha Efrat Najaf	NIDN0029099403	rezha.efrat.sifo@upnjatim.ac.id
Thesis advisor	Reisa, Permatasari	NIDN0014059203	reisa.permatasari.sifo@upnjatim.ac.id

Subjects:

T Technology > T Technology (General)
T Technology > T Technology (General) > T385 Computer Graphics

Divisions:

Faculty of Computer Science > Departemen of Information Systems

Depositing User:

Safina Nur Rahmah

Date Deposited:

27 Aug 2026 08:13

Last Modified:

27 Aug 2026 08:13

URI:

https://repository.upnjatim.ac.id/id/eprint/58913