Muhammad, Denlora Nor (2026) PENGARUH KUALITAS LAYANAN, KEPERCAYAAN, DAN LAYANAN TERHADAP PEMBELIAN ULANG RENGGINANG LORJUK UD. SUMBER MUTIARA KABUPATEN SAMPANG. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (COVER)
21024010026 COVER.pdf Download (920kB) |
|
Text (BAB I)
21024010026 BAB I.pdf Download (501kB) |
|
Text (BAB II)
21024010026 BAB II.pdf Restricted to Repository staff only until 5 August 2028. Download (305kB) |
|
Text (BAB III)
21024010026 BAB III.pdf Restricted to Repository staff only until 5 August 2028. Download (525kB) |
|
Text (BAB IV)
21024010026 BAB IV.pdf Restricted to Repository staff only until 5 August 2028. Download (436kB) |
|
Text (BAB V)
21024010026 BAB V.pdf Download (137kB) |
|
Text (DAFTAR PUSTAKA)
21024010026 DAFTAR PUSTAKA.pdf Download (413kB) |
|
Text (LAMPIRAN)
21024010026 LAMPIRAN.pdf Restricted to Repository staff only until 5 August 2028. Download (1MB) |
Abstract
This study aims to analyze the influence of service quality, trust, and location on the repurchase intention of Lorjuk Rice Crackers at UD. Sumber Mutiara, Sampang Regency, with customer satisfaction serving as the mediating variable. A quantitative research approach was employed using purposive sampling involving 100 respondents who had previously purchased the product. Data were analyzed using Structural Equation Modeling (SEM) with WarpPLS. The findings reveal that service quality and trust have a positive and significant effect on both repurchase intention and customer satisfaction. Location has a positive and significant effect on customer satisfaction but does not significantly influence repurchase intention. Customer satisfaction has a positive and significant effect on repurchase intention. Mediation analysis indicates that customer satisfaction does not mediate the effects of service quality and trust on repurchase intention. Customer satisfaction successfully mediates the effect of location on repurchase intention. These findings suggest that improving service quality, strengthening customer trust, and maintaining a strategic business location can enhance customer satisfaction and encourage repurchase intention for Lorjuk Rice Crackers produced by UD. Sumber Mutiara in Sampang Regency. Keywords: Service quality, trust, location, customer satisfaction, repurchase intention
| Item Type: | Thesis (Undergraduate) | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||||||
| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | MAHASISWA Den Lora | ||||||||||||
| Date Deposited: | 06 Aug 2026 01:18 | ||||||||||||
| Last Modified: | 06 Aug 2026 01:25 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/58480 |
Actions (login required)
 |
View Item |