Hasnani, Alyana Isti (2026) PENGARUH CONTENT MARKETING DI TIKTOK PERCEIVED VALUE, DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN DAN PEMBELIAN ULANG (Studi Kasus pada Konsumen Trip.com di Surabaya). Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
22032010070-cover.pdf Download (2MB) |
|
Text (Bab 1)
22032010070-bab1.pdf Download (683kB) |
|
Text (Bab 2)
22032010070-bab2.pdf Restricted to Repository staff only until 22 July 2029. Download (585kB) |
|
Text (Bab 3)
22032010070-bab3.pdf Restricted to Repository staff only until 22 July 2029. Download (416kB) |
|
Text (Bab 4)
22032010070-bab4.pdf Restricted to Repository staff only until 22 July 2029. Download (972kB) |
|
Text (Bab 5)
22032010070-bab5.pdf Download (315kB) |
|
Text (Daftar Pustaka)
22032010070-dafpus.pdf Download (301kB) |
|
Text (Lampiran)
22032010070-lampiran.pdf Restricted to Repository staff only until 22 July 2029. Download (2MB) |
Abstract
This study aims to analyze the influence of TikTok Content Marketing, Perceived Value, and Trust on Purchase Decision and Repurchase Intention on the Trip.com travel platform. This research employed a quantitative approach involving 120 Trip.com consumers in Surabaya who had made purcha ses through the Trip.com platform. Data were collected through online questionnaires and analyzed using Structural Equation Modeling (SEM) with the Covariance-Based SEM (CB-SEM) approach using AMOS software. The results indicate that TikTok Content Marketing, Perceived Value, and Trust have a significant effect on Purchase Decision. Furthermore, Perceived Value and Purchase Decision have a significant effect on Repurchase Intention, while TikTok Content Marketing and Trust have no significant effect on Repurchase Intention. Based on the structural model, the simultaneous equation obtained is Y₂ = -0.069X₁ + 0.524X₂ + 0.308X₃, indicating that Perceived Value has the strongest total effect on Repurchase Intention.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | Faculty of Engineering > Departement of Industrial Engineering | ||||||||
| Depositing User: | Alyana Isti Hasnani | ||||||||
| Date Deposited: | 23 Jul 2026 08:52 | ||||||||
| Last Modified: | 24 Jul 2026 03:45 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/57788 |
Actions (login required)
 |
View Item |