Sari, Fradita Adela (2026) STRATEGI RELATIONSHIP MARKETING DALAM MEMBANGUN HUBUNGAN DENGAN PELANGGAN PADA PT TIESKY CAHAYA MANDIRI. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (cover)
24042910358-cover.pdf Download (1MB) |
|
Text (bab 1)
24042910358-bab 1.pdf Download (137kB) |
|
Text (bab 2)
24042910358-bab 2.pdf Restricted to Repository staff only until 20 July 2029. Download (753kB) |
|
Text (bab 3)
24042910358-bab 3.pdf Restricted to Repository staff only until 21 July 2029. Download (769kB) |
|
Text (bab 4)
24042910358-bab 4.pdf Restricted to Repository staff only until 21 July 2029. Download (989kB) |
|
Text (bab 5)
24042910358-bab 5.pdf Download (139kB) |
|
Text (daftar pustaka)
24042910358-daftar pustaka .pdf Download (82kB) |
|
Text (lampiran)
24042910358-lampiran.pdf Restricted to Repository staff only until 21 July 2029. Download (8MB) |
Abstract
This study aims to analyze the implementation of relationship marketing strategies in building customer relationships at PT Tiesky Cahaya Mandiri and to identify the obstacles encountered by the company in implementing these strategies. This study employed a qualitative research method with a descriptive approach. Data were collected through observation, interviews, and documentation. The research informants consisted of the Director of PT Tiesky Cahaya Mandiri, the Marketing Administrator, and the company's customers, who were selected using a purposive sampling technique. Data were analyzed using the interactive model developed by Miles, Huberman, and Saldana, which includes data condensation, data display, and conclusion drawing. The findings indicate that PT Tiesky Cahaya Mandiri has implemented relationship marketing strategies through the dimensions of trust, commitment, and communication. Trust is established through the provision of high-quality products, transparent information, and reliable service. Commitment is demonstrated by maintaining long-term relationships, fulfilling customer needs, and responding promptly to customer complaints. Communication is carried out intensively through WhatsApp, telephone calls, direct visits, and post-purchase follow-ups to maintain customer relationships. However, the company still faces several challenges, including limited digital media utilization, the underutilization of its website as a marketing and information platform, and limited resources as a growing company. To address these challenges, the company strives to improve service quality, strengthen communication, and develop its digital media to support long-term customer relationships.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Fradita Adela Sari | ||||||||
| Date Deposited: | 21 Jul 2026 05:56 | ||||||||
| Last Modified: | 11 Sep 2026 08:19 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/57045 |
Actions (login required)
 |
View Item |