Ayunique, Indah Mewanty (2026) Analisis Penerimaan Gen Z Terhadap Penggunaan Beauty Filter Dalam Live Streaming Akun TikTok @jesicathamrin. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
19043010174-Cover.pdf Download (2MB) |
|
Text (BAB 1)
19043010174-BAB I.pdf Download (0B) |
|
Text (BAB 2)
19043010174-BAB II.pdf Restricted to Repository staff only until 23 July 2029. Download (586kB) |
|
Text (BAB 3)
19043010174-BAB III.pdf Restricted to Repository staff only until 23 July 2029. Download (290kB) |
|
Text (BAB 4)
19043010174-BAB IV.pdf Restricted to Repository staff only until 23 July 2029. Download (490kB) |
|
Text (BAB 5)
19043010174-BAB V.pdf Download (212kB) |
|
Text (Daftar Pustaka)
19043010174-Daftar Pustaka.pdf Download (250kB) |
|
Text (Lampiran)
19043010174-Lampiran.pdf Restricted to Repository staff only until 2029. Download (5MB) |
Abstract
The rapid growth of social media has encouraged businesses to utilize live streaming as a promotional medium for beauty products. One commonly used strategy is the application of beauty filters to enhance visual appearance during live broadcasts. However, the use of beauty filters also raises concerns regarding the authenticity of product representation and its influence on beauty standards. This study aims to analyze Generation Z's reception of the use of beauty filters in the TikTok live streaming of the @jesicathamrin account. This research employed a qualitative approach using Stuart Hall's Reception Analysis. Data were collected through in-depth interviews with six Generation Z participants who met the research criteria. The findings reveal that all participants perceived beauty standards as social constructs shaped by society, the surrounding environment, and social media. Most participants acknowledged that beauty filters enhanced the visual appeal of live streaming, yet excessive use of filters reduced their trust in promotional messages because the displayed appearance was considered less authentic. Participants also believed that beauty filters reinforce beauty standards that emphasize fair, bright, and flawless skin as the ideal appearance. Based on Stuart Hall's reception analysis, one participant was categorized into the dominant-hegemonic position, two participants into the negotiated position, and three participants into the oppositional position. The findings indicate that Generation Z actively interprets media messages based on their experiences, knowledge, and personal values, resulting in diverse receptions of beauty filters in live streaming.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Indah Mewanty Ayunique | ||||||||
| Date Deposited: | 23 Jul 2026 02:54 | ||||||||
| Last Modified: | 23 Jul 2026 03:43 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/56978 |
Actions (login required)
 |
View Item |