Winata, Aprielia (2022) PENGARUH HARGA, FASILITAS DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA LONDON BEAUTY CENTER (LBC) SIDOARJO. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this study is to explain the effect of price, facilities, and service quality provided by the London Beauty Center Sidoarjo beauty clinic to its customers so that customer satisfaction arises and causes customers to be loyal to the products provided by the beauty clinic. The researcher wants to know whether the selected variables, namely price, facilities and service quality, have a positive and significant effect on customer loyalty but through the intervening variable, namely customer satisfaction. This study has a sample of 100 respondents. Researchers took samples with quantitative descriptive analysis method, the sample population in this study used a purposive sampling technique, namely the researcher distributed questionnaires to respondents containing questions related to this research. The data analysis technique used was path analysis with the help of the SPSS 25.0 program. The results of the Sobel test show that there is an influence between price, facilities, and service quality on customer loyalty with buyer satisfaction which is the intervening variable, price to customer loyalty through consumer or buyer satisfaction which is the intervening variable, and the quality of service to customer loyalty through buyer satisfaction. which is the intervening variable. That's because the value of t count exceeds t table.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD30.27 Business Forecasting |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Aprielia Winata | ||||||||
| Date Deposited: | 12 Apr 2022 01:35 | ||||||||
| Last Modified: | 12 Apr 2022 01:35 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5689 |
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