Zahrani, Syahla Khairunisa (2026) Pengaruh Kredibilitas Beauty Influencer Ratu Ghania terhadap Sikap Followers pada Konten Review Skincare di Akun TikTok @Ratu.Ghania. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The rapid growth of TikTok users in Indonesia has contributed to the rise of skincare review content presented by beauty influencers. One beauty influencer who is interesting to study is Ratu Ghania, who built her credibility not from celebrity status, but from openly sharing her personal journey against acne. This study aims to determine and analyze the influence of the credibility of beauty influencer Ratu Ghania on followers attitude toward skincare review content on the TikTok account @ratu.ghania. This study uses a quantitative approach with a causal associative design, grounded in Source Credibility Theory (Hovland et al., 1953) to measure credibility through the dimensions of expertise, trustworthiness, and attractiveness, and the Tricomponent Attitude Model (Schiffman & Kanuk, 2010) to measure followers attitude through the cognitive, affective, and conative components. Data were collected through a Likert scale questionnaire distributed to 100 respondents who follow the TikTok account @ratu.ghania, selected using simple random sampling, and analyzed using simple linear regression with the help of SPSS. The results show the regression equation Y equals 16.384 plus 0.440X, with a calculated t value of 6.815, greater than the t table value of 1.984 at a significance level of 0.000, so H0 was rejected and H1 was accepted. The coefficient of determination (R Square) of 0.322 indicates that beauty influencer credibility contributes 32.2 percent to followers attitude. This study concludes that the credibility of beauty influencer Ratu Ghania has a positive and significant influence on followers attitude toward skincare review content on TikTok. Keywords: credibility, beauty influencer, followers attitude, TikTok, skincare review
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HM Sociology |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Syala Khairunisa Zahrani | ||||||||
| Date Deposited: | 21 Jul 2026 08:07 | ||||||||
| Last Modified: | 21 Jul 2026 08:07 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/56760 |
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