MAULIDIAH, RIFA’ATI (2019) PENGARUH PERSEPSI KEMUDAHAN DAN KEPERCAYAAN TERHADAP MINAT BELI DI MARKETPLACE. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
|
Text (Cover)
Cover.pdf Download (595kB) | Preview |
|
|
Text (Bab 1)
1.pdf Download (492kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
2.pdf Restricted to Registered users only until 31 March 2023. Download (352kB) |
|
|
Text (Bab 3)
3.pdf Restricted to Registered users only until 31 March 2023. Download (551kB) |
|
|
Text (Bab 4)
4.pdf Restricted to Registered users only until 31 March 2023. Download (681kB) |
|
|
Text (Bab 5)
5.pdf Download (260kB) | Preview |
|
|
Text (Daftar Pustaka)
Dapus.pdf Download (166kB) | Preview |
|
|
Text (Lampiran)
Lam.pdf Restricted to Registered users only until 31 March 2023. Download (821kB) |
Abstract
Technological advances from time to time experience rapid development. One result of the development of technology is the internet. The existence of the internet and the high interest of the people in shopping creates new business opportunities in the field of online shopping in the marketplace which is one type of e-commerce that is currently growing rapidly in Indonesia. This study aims to determine and analyze the influence of perceptions of convenience, promotion and trust in buying interest in the marketplace. This type of research is quantitative research by distributing questionnaires used as data collection. The object of this research is the marketplace. The population in this study were 100 students from Pembangunan Nasional "Veteran" University of East Java, who had not or had been shopping in the marketplace. The sampling method is Simple random sampling. The analysis technique used is multiple linear regression. Hypothesis testing using the F test and t test. The results of this study indicate that simultaneously (Test F) Ease Perception (X1), Promotion (X2) and Trust (X3) have a significant effect on Buying Interest in Marketplace (Y), with the results of Fcount > Ftable. Partially perceptions of ease, promotion and trust have a positive and significant effect on buying interest in the marketplace, at X1tcount > ttable, X2 tcount > ttable. Keywords: Perception of Convenience, Trust, Interest To Buy in the Marketplace
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 01 Apr 2022 06:04 | ||||||||
| Last Modified: | 01 Apr 2022 06:04 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5636 |
Actions (login required)
 |
View Item |