Satriagung, Anggit Prayogo (2026) STRATEGI KOMUNIKASI CORPORATE SOCIAL RESPONSIBILITY (CSR) PT. PERUSAHAAN LISTRIK NEGARA NUSANTARA POWER (PLNNP) UP GRESIK DALAM MEMPERKUAT HUBUNGAN DENGAN STAKEHOLDER. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (COVER)
19043010221-COVER.pdf Download (1MB) |
|
Text (BAB 1)
19043010221-bab1.pdf.pdf Download (170kB) |
|
Text (BAB 2)
19043010221-bab2.pdf.pdf Restricted to Repository staff only until 21 July 2029. Download (247kB) |
|
Text (BAB 3)
19043010221-bab3.pdf.pdf Restricted to Repository staff only until 21 July 2029. Download (31kB) |
|
Text (BAB 4)
19043010221-bab4.pdf.pdf Restricted to Repository staff only until 21 July 2029. Download (582kB) |
|
Text (BAB 5)
19043010221-bab5.pdf.pdf Download (27kB) |
|
Text (DAFTAR PUSTAKA)
19043010221-daftarpustaka.pdf.pdf Download (141kB) |
|
Text (LAMPIRAN)
19043010221-lampiran.pdf.pdf Restricted to Repository staff only until 21 July 2029. Download (352kB) |
Abstract
The success of a Corporate Social Responsibility (CSR) program is not solely determined by the size of its budget or the number of programs implemented, but is highly dependent on the quality of the accompanying communication strategy. PT Perusahaan Listrik Negara Nusantara Power (PLNNP) UP Gresik, as a power generation company operating amid a densely populated residential area, faces complex communication challenges in maintaining harmonious relationships with its stakeholders. This study aimed to identify and describe the CSR communication strategy of PT PLNNP UP Gresik in strengthening stakeholder relationships. The study employed a descriptive qualitative method with data collected through in-depth interviews with five informants: the General and CSR Supervisor, Human and CSR Officer, CSR Department staff, and two Ring I residents as program beneficiaries. Data analysis followed the Miles and Huberman concept through data reduction, data presentation, and conclusion drawing. The findings reveal that the CSR communication strategy of PT PLNNP UP Gresik operates through four components according to Effendy: first, identification of communication targets through a four-year cyclical social mapping process with eight strict criteria. second, selection of appropriate media by utilizing local superstructures as primary channels combined with digital platforms as secondary media. third, examination of message objectives oriented toward the Triple Bottom Line principle and sustainable community empowerment, and fourth, communicator expertise built through a two-layer system comprising the internal CSR team and community communicators who emerged organically from within the community. These four components contribute significantly to strengthening stakeholder relationships through accurate mapping, symmetrical two-way communication, consistent trust and credibility, alignment of diverse interests, and continuous evaluation and monitoring.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD59-59.6 Public relations. Industrial publicity | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Anggit Prayogo Satriagung | ||||||||
| Date Deposited: | 21 Jul 2026 05:30 | ||||||||
| Last Modified: | 21 Jul 2026 05:30 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55972 |
Actions (login required)
 |
View Item |