Kurnia, Muhammad Rafi (2026) IMPLEMENTASI PENGGUNAAN ARTIFICIAL INTELLIGENCE (AI) DALAM PRAKTIK KEHUMASAN DI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KOTA SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
COVER.pdf Download (2MB) |
|
Text (Bab 1)
BAB I.pdf Download (570kB) |
|
Text (Bab 2)
BAB II.pdf Restricted to Repository staff only until 9 July 2029. Download (672kB) |
|
Text (Bab 3)
BAB III.pdf Restricted to Repository staff only until 9 July 2029. Download (377kB) |
|
Text (Bab 4)
BAB IV.pdf Restricted to Repository staff only until 9 July 2029. Download (1MB) |
|
Text (Bab 5)
BAB V.pdf Download (347kB) |
|
Text (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (501kB) |
|
Text (Lampiran)
LAMPIRAN.pdf Restricted to Repository staff only until 9 July 2029. Download (1MB) |
Abstract
This study aims to analyze the utilization of Artificial Intelligence (AI) in public communication carried out by the Department of Population and Civil Registration (Dispendukcapil) of Surabaya City, as well as to examine the role of public relations in supporting communication transformation in the digital era. This research employs a qualitative method with a descriptive approach. Data collection techniques include interviews, observation, and documentation. The results of the study indicate that the use of AI in public communication has significantly improved the effectiveness and efficiency of public services. AI enables faster response times, service automation, and improved interaction quality between the government institution and the public. In addition, the role of public relations has evolved from merely an information provider to a strategic and data-driven facilitator of two-way communication. The analysis using the ROSTIR model (Research, Objectives, Strategy, Tactics, Implementation, Review) shows that the implementation of AI has been carried out in a systematic and structured manner. However, several challenges remain, including limited digital literacy, ethical issues, and the potential for system errors. This study concludes that the utilization of AI in public communication can enhance service quality and public trust, provided it is supported by competent human resources and proper, responsible management. Keywords: Artificial intelligence, Public communication, Public relations, ROSTIR, Public services
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Muhammad Rafi Kurnia | ||||||||
| Date Deposited: | 10 Jul 2026 03:37 | ||||||||
| Last Modified: | 10 Jul 2026 04:17 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/54982 |
Actions (login required)
 |
View Item |