Sari, Pungki Kumala (2022) “FAKTOR – FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN KOSMETIK WARDAH” (Studi Pada Konsumen Wardah Mahasiswa UPN “Veteran” Jawa Timur). Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
This study aims to understand and determine the factors that influence customer loyalty to wardah cosmetics. The population used in this study were UPN "Veteran" East Java students, with criteria consisting of male or female and the 2018–2020 class. The sample required 100 respondents. The sampling technique used in this research is non-probability sampling. The type of data used in this study is primary data, namely data collected or obtained directly from the research object. The data collection technique used in this study was a questionnaire. The data analysis technique used in this research is multipe linear regression analysis. Thus, the results of this study, namely, simultaneously and partially brand image, product quality, and customer satisfaction, have a significant effect on customer loyalty for Wardah cosmetics. Keywords : Brand Image, Product Quality, Customer Satisfaction, Customer Loyalty
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Unnamed user with email 18042010142@student.upnjatim.ac.id | ||||||||
| Date Deposited: | 10 Mar 2022 04:20 | ||||||||
| Last Modified: | 10 Mar 2022 04:20 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5410 |
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