Uliyah, Mustati' (2022) FAKTOR-FAKTOR BAURAN PEMASARAN YANG MEMPENGARUHI LOYALITAS PELANGGAN BERDASARKAN ASPEK-ASPEKNYA (Studi Pada Pelanggan GoFood di Gresik). Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
18042010036.-cover.pdf Download (455kB) | Preview |
|
|
Text (Bab 1)
18042010036.-bab1.pdf Download (518kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
18042010036.-bab2.pdf Restricted to Registered users only until 9 March 2024. Download (422kB) |
|
|
Text (Bab 3)
18042010036.-bab3.pdf Restricted to Registered users only until 9 March 2024. Download (714kB) |
|
|
Text (Bab 4)
18042010036.-bab4.pdf Restricted to Registered users only until 9 March 2024. Download (399kB) |
|
|
Text (Bab 5)
18042010036.-bab5.pdf Download (168kB) | Preview |
|
|
Text (Daftar Pustaka)
18042010036.-daftarpustaka.pdf Download (409kB) | Preview |
|
|
Text (Lampiran)
18042010036.-lampiran.pdf Restricted to Registered users only until 9 March 2024. Download (706kB) |
Abstract
This study aims to determine the effect of Product, Price, Promotion, Distribution, People, Process, and Physical Evidence on Customer Loyalty, both partially and simultaneously. The population in this study are GoFood customers in Gresik who are limited by certain criteria. The sample used in this study was 100 respondents using a non-probability sampling technique with a purposive sampling approach. In this study, data collection was carried out through a questionnaire using a google form. The data testing methods applied in this study are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, and F Test. The results of this study indicate that the variables Price, Promotion, Distribution, Process, Physical Evidence partially have a significant effect on Customer Loyalty. Product and Person variables partially have no significant effect on Customer Loyalty. Then the variables of Product, Price, Promotion, Distribution, People, Process, and Physical Evidence simultaneously have a significant effect on customer loyalty. Keywords: Marketing Mix, Customer Loyalty
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Unnamed user with email 18042010036@student.upnjatim.ac.id | ||||||||
| Date Deposited: | 10 Mar 2022 04:15 | ||||||||
| Last Modified: | 10 Mar 2022 04:15 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5409 |
Actions (login required)
 |
View Item |