Nataraningtyas, Mujita Fajar (2022) STRATEGI KEUNGGULAN BERSAING DALAM MENINGKATKAN KINERJA PEMASARAN DIMASA PANDEMI COVID-19 (Studi pada Peternakan UD.Baqoroh Joyo, Sidoarjo Jawa Timur). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
UD. Baqoroh Joyo Sidoarjo which is one of the MSMEs engaged in the dairy farming sector to serve as the object of research. This research was conducted with the aim of knowing and analyzing competitive advantage strategies in improving marketing performance implemented by UD. Baqoroh Joyo during the covid-19 pandemic, to find out and analyze marketing performance during the covid-19 pandemic. The research method used is descriptive qualitative method with SWOT analysis method and data collection techniques through deep interviews, surveys, observations, questionnaires and documentation in identifying strengths, weaknesses, opportunities and threats at UD. Baqoroh Joyo. Based on the calculation of the results of IFAS EFAS shows that UD. Baqoroh Joyo has IFAS results with a strength score of 2.87 and a weakness score of 0.28, while the EFAS results show an opportunity score of 2.63 and a threat score of 0.43. Based on the diagram, the results of the SWOT analysis show that UD. Baqoroh Joyo is in Quadrant I with a SO (Strength Opportunity) strategy. In this situation it means UD. Baqoroh Joyo The company must maximize and use its strengths and opportunities to strengthen its position. So that the strategy that can be applied can support an aggressive growth policy (growth oriented strategy) in improving marketing performance during the COVID-19 pandemic. Keywords: Competitive advantage strategy, SWOT analysis
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mujita Fajar Nataraningtyas | ||||||||
| Date Deposited: | 10 Mar 2022 04:17 | ||||||||
| Last Modified: | 10 Mar 2022 04:17 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5407 |
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