Ramadhani, Rachel Maryam (2026) The Effect of Electronic Word of Mouth (eWOM) on Decision to Stay in Star-Rated Hotels in Surabaya through Traveloka. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
22045010036_Cover.pdf Download (3MB) | Preview |
|
|
Text (BAB I)
22045010036_BAB I.pdf Download (477kB) | Preview |
|
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB II)
22045010036_BAB II.pdf Restricted to Repository staff only until 4 June 2028. Download (643kB) |
|
|
Text (BAB III)
22045010036_BAB III.pdf Restricted to Repository staff only until 4 June 2028. Download (687kB) |
|
|
Text (BAB IV)
22045010036_BAB IV.pdf Restricted to Repository staff only until 4 June 2028. Download (659kB) |
|
|
Text (BAB V)
22045010036_BAB V.pdf Download (445kB) | Preview |
|
|
Text (Daftar Pustaka)
22045010036_Daftar Pustaka.pdf Download (379kB) | Preview |
|
|
Text
22045010036_Lampiran.pdf Restricted to Repository staff only until 4 June 2028. Download (668kB) |
Abstract
The rapid growth of Indonesia’s tourism industry, particularly in the hospitality sector, has intensified competition among star-rated hotels in urban areas such as Surabaya, making electronic word-of-mouth (eWOM) on online travel platforms an important factor in tourists’ accommodation decisions. This study aims to analyze the influence of eWOM dimensions quality, quantity, and sender’s expertise on domestic tourists’ decisions to stay in star-rated hotels in Surabaya via Traveloka. A quantitative explanatory approach was employed using primary data collected from 100 respondents through purposive sampling. Data were analyzed using multiple linear regression with SPSS, preceded by classical assumption tests, including normality, multicollinearity, and heteroscedasticity, followed by hypothesis testing using t-tests, F-tests, and the coefficient of determination (R²). The results show that eWOM quality, eWOM quantity, and sender’s expertise simultaneously and partially have positive and significant effects on the decision to stay, with eWOM quality emerging as the most dominant factor. These findings highlight the importance of clear, credible, and relevant online reviews, supported by a high volume of information and trustworthy sources, in shaping tourists’ perceptions and influencing their accommodation choices.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Department of Tourism | ||||||||
| Depositing User: | Rachel Maryam Ramadhani | ||||||||
| Date Deposited: | 05 Jun 2026 03:27 | ||||||||
| Last Modified: | 05 Jun 2026 03:27 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53689 |
Actions (login required)
 |
View Item |