Mustofa, Yasmin (2026) Commercial Campaign For Ladang Lima About Healthy Eating In Gen Z Adolescents Aged 18 - 23 Years. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
A healthy diet in vulnerable Geni Z aged 18-23 years is still a problem due to low nutritional awareness, dominance of consumption of practical foods and high-sugar drinks, and the strong influence of viral trends in determining eating choices. The results of observations at the UPN Veteran East Java Canteen and the Night Market of Kodam Brawijaya Surabaya show that Gen Z tends to choose fast food and viral snacks over balanced nutritious food, which is reinforced by the results of interviews related to low food literacy and the stigma that healthy food is considered expensive, bland, and impractical. This design aims to design a commercial campaign for Ladang Lima Pumpberry Cookies products about healthy eating in Gen Z through a Visual Communication Design approach with the SOSTAC method. The campaign is designed by positioning Pumpberry Cookies Ladang Lima as a healthy snack solution that is practical, based on natural ingredients, and relevant to the lifestyle of Gen Z, so that the campaign not only serves as a product promotion, but also as a contextual and applicative visual educational medium.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > N Visual arts > N61-72 Theory. Philosophy. Aesthetics of the visual arts N Fine Arts > NC Drawing Design Illustration N Fine Arts > NK Decorative arts Applied arts Decoration and ornament |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design Conference/Seminar |
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| Depositing User: | - Yasmin Mustofa | ||||||||||||
| Date Deposited: | 03 Jun 2026 02:23 | ||||||||||||
| Last Modified: | 03 Jun 2026 02:23 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53407 |
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Commercial Campaign For Ladang Lima About Healthy Eating In Gen Z Adolescents Aged 18 - 23 Years. (deposited UNSPECIFIED)
- Commercial Campaign For Ladang Lima About Healthy Eating In Gen Z Adolescents Aged 18 - 23 Years. (deposited 03 Jun 2026 02:23) [Currently Displayed]
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