Ar Ryyantyas, Adinda (2026) DESIGN OF AN EDUCATIONAL SOCIAL CAMPAIGN TO ENHANCE EDUCATORS SUPPORT FOR CHILDREN WITH DYSLEXIA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Dyslexia is a type of learning disorder that is often poorly understood by the public. The lack of knowledge among teachers and parents about dyslexia often leads to inappropriate treatment and delayed identification of children with this condition. Insufficient support from educators affects children’s confidence and academic performance at school. In fact, children with dyslexia have the potential to develop optimally if they receive the right guidance. Based on these issues, an educational medium in the form of a social campaign is needed to raise public awareness and strengthen the role of educators in supporting children with dyslexia. This final project employs the design thinking method in the design process, while a mixed-methods approach is used for the research methodology. Primary data were collected through interviews with teachers at SMP Negeri 2 Wonoayu, a child psychologist, and a psychologist. Questionnaires were also distributed to teachers and parents, along with direct observation of the school environment. Secondary data were gathered from literature reviews, including books, journals, and mass media related to dyslexia, social campaigns, and visual communication design. The data were analyzed descriptively and further examined using a TOWS Matrix to formulate appropriate visual strategies and campaign messages. Additionally, consumer insight and consumer journey analyses were conducted. The analysis shows that a lack of understanding among educators including both teachers and parents regarding dyslexia is a major factor hindering the learning process of students with dyslexia. Therefore, this campaign was created to provide information about dyslexia, the impact of delayed intervention, and effective learning strategies. The campaign is implemented primarily through social media content on Instagram, featuring short educational videos and engaging infographics. This social education campaign is expected to serve as an effective communication medium in increasing awareness and support from educators for children with dyslexia. Through friendly and supportive messages, the campaign aims not only to enhance teachers and parents understanding but also to create a safe learning environment for children with dyslexia. Keywords: Social Campaign, Education, Dyslexia, Visual Communication Design
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Adinda Ar Ryyantyas | ||||||||||||
| Date Deposited: | 03 Jun 2026 04:18 | ||||||||||||
| Last Modified: | 03 Jun 2026 04:18 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53344 |
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