ANANDA, KURNIAWAN NOOR (2020) ANALISIS SEMIOTIKA LOGO KEMENTRIAN PARIWISATA DAN EKONOMI KREATIF “THOUGHTFUL INDONESIA” DI MASA PANDEMI COVID-19. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
This study discusses the meaning of the Thoughtful Indonesia logo using the semiotic point of view of Charles Sanders Pearce. The purpose of this study is to analyze and describe the meaning of the signs contained in the Thoughtful Indonesia logo. These signs were analyzed and interpreted using the semiotic method of Charles Sanders Peirce. This research is semiotic. Based on the results of the research that has been described in the discussion, the following conclusions can be drawn: The signs contained in the Thoughtful Indonesia logo shape, color and typography are in accordance with the Ministry of Tourism and Creative Economy's mission to reposition the Wonderful Indonesia logo into Thoughtful Indonesia. The change in the word Wonderful to Thoughtful represents a message of empathy that the Ministry of Tourism and Creative Economy wants to convey to actors in the tourism industry and the world who are affected by the Covid-19 pandemic emergency, without having to change the vision and mission to be achieved in the previous logo. Like the promise that Indonesia is rich with wonders, from all aspects of humans and nature, which disturbs the heart and promises new experiences that are fun. The concept of birds that like to group together symbolizes peaceful living among each other in a peaceful nature. Wingspan means openness, the desire to fly far, to cross boundaries. Although this logo is only a temporary logo during the Covid19 pandemic, this logo is also the initial basis for future government programs to tackle problems during the Covid-19 pandemic. In addition, the Thoughtful Indonesia logo is also a marketing strategy for soft promotion. Keywords: Logo, Sign Meaning, Thoughtful Indonesia
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P99 Semiotics. Signs and Symbols | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 07 Mar 2022 02:40 | ||||||||
| Last Modified: | 07 Mar 2022 02:40 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5320 |
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