Aulia, Kurnia Rahma (2026) Instagram Visual Content Design for Brand Awareness "Bahasa Rupa 3" Exhibition MGMP Community (Musyawarah Guru Mata Pelajaran) Arts and Culture High School in East Java Province. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
MGMP (Musyawarah Guru Mata Pelajaran) for Arts and Culture at the Senior High School level in East Java Province is a professional community that facilitates collaboration among arts teachers in enhancing competence, creativity, and artistic appreciation through various educational and artistic activities, including the Bahasa Rupa 3 art exhibition. However, findings from observations, interviews, and surveys indicate that the exhibition's brand awareness remains relatively low. The exhibition and the MGMP community are generally recognized only during the event period and are not yet supported by a structured and consistent digital visual communication strategy. Instagram, as a visually oriented social media platform, offers significant potential for strengthening brand awareness through engaging, informative, and interactive visual content. Therefore, this design project aims to develop Instagram visual content that effectively represents the identity of the Bahasa Rupa 3 exhibition in a clear, consistent, and communicative manner, thereby enhancing public awareness. This project employs a descriptive approach using both qualitative and quantitative methods. Data were collected through interviews, direct observations, and online questionnaires, supported by secondary data from relevant literature. The data analysis was conducted using the TOWS Matrix to formulate appropriate visual and content strategies. Furthermore, the design process adopts the Design Thinking method, which includes the stages of empathize, define, ideate, prototype, and test, to produce design solutions that are aligned with audience needs. The outcome of this project is the development and implementation of Instagram visual content that presents the identity of the Bahasa Rupa 3 exhibition in a professional and easily recognizable manner. It is expected that this design will contribute to increasing brand awareness and strengthening the positive image of MGMP Arts and Culture Senior High School in East Java Province through the strategic and consistent use of Instagram as a visual communication medium. Keywords: MGMP, Art Exhibition, Instagram, Visual Content, Brand Awareness, Design Thinking
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | L Education > LB Theory and practice of education | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Unnamed user with email 22052010004@student.upnjatim.ac.id | ||||||||||||
| Date Deposited: | 02 Jun 2026 08:18 | ||||||||||||
| Last Modified: | 02 Jun 2026 08:31 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53191 |
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