Akmalia, Aisyah Nasywaa (2026) Product-Oriented Campaign Design for the Treatment of Pathological Scars (Keloid and Hypertrophic Scar) at Skinvest Clinic. Undergraduate thesis, UPN Vetaen Jawa Timur.
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Abstract
Skin health has an important role in supporting a person's appearance, confidence, and quality of life. Skin problems such as pathological scars (keloid and hypertrophic scars) not only cause physical disorders but also have a psychological impact on the sufferer. In Indonesia, there are still many people who do not understand the importance of medical scar management. Most patients prefer instant solutions through viral products on social media without considering their compatibility with their skin condition. This phenomenon shows the low level of skin health literacy and the need for an effective visual communication approach to raise public awareness of the importance of proper scar care. Skinvest Clinic, as a medical- based dermatology and aesthetics clinic in Surabaya and Sidoarjo, became a strategic partner in designing this visual campaign because of its reputation for focusing on education as well as promoting medical-based services. The design methodology used in this campaign is a descriptive qualitative method with a semiotic approach. The data was obtained through interviews with stakeholders (Founder of Skinvest Clinic, Dr. Adrian Aried H., Dipl. AAAM), clinical social media observations, distribution of questionnaires to target audiences, and literature studies from various scientific journals related to skin health and visual communication. Data analysis was conducted to understand the behaviour, preferences, and perceptions of the target audience towards the issue of pathological scars as well as the most effective visual forms to attract attention and convey educational messages clearly. The results of the analysis showed that the young productive age group (17-25 years) in the Surabaya and Sidoarjo areas was the main target of the campaign, with characteristics of being active on social media and having a high concern for appearance. The campaign carries the concept of "Know Your Scars" which emphasizes a paradigm shift from shame over scars to concern for proper skin care. This campaign is product-oriented, which combines educational goals and promotion of Skinvest Clinic's Scar Treatment medical services. The main media used are educational motion graphics, Instagram social media content, and websites, which are supported by print media such as posters and brochures to expand the reach of offline messages. The visuals are designed with soft illustration styles, soothing colors, and easy-to-read typography so that educational messages can be conveyed effectively and relatably. Through this educational campaign that is also product-oriented, it is hoped that the public can better understand that the treatment of pathological scars is an important part of skin health, not just an aesthetic issue. The visual approach that is informative, empathetic, and medical-based is expected to be able to increase preventive awareness, change people's behavior in treating wounds, and strengthen the image of Skinvest Clinic as a professional clinic and committed to improving skin health literacy in Indonesia.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | AISYAH NASYWAA AKMALIA | ||||||||||||
| Date Deposited: | 29 May 2026 08:41 | ||||||||||||
| Last Modified: | 29 May 2026 08:41 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52913 |
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Product-orientes campain design for the treatment of pathological scars (keloid and hypertrophic scar) at Skinvest clinic. (deposited UNSPECIFIED)
- Product-Oriented Campaign Design for the Treatment of Pathological Scars (Keloid and Hypertrophic Scar) at Skinvest Clinic. (deposited 29 May 2026 08:41) [Currently Displayed]
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