Firashan, Faliq (2026) Designing the Trenggalek Tourism Travel Guidebook as an Educational Medium for 18-25 Years Old. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Trenggalek is one of the regions in the southern part of East Java that has high potential for natural tourism, such as beaches, waterfalls, and caves. However, this potential has not been widely recognized by people outside the region, especially among young generations. The low level of awareness among tourists from outside Trenggalek is influenced by limited access to information and the lack of engaging promotional media. Therefore, more creative and communicative introductory media are needed to attract the attention of people aged 18-25 toward Trenggalek's natural tourism. The design method used in this study is Design Thinking, which consists of the stages of empathize, define, ideate, prototype, and test. Data were collected through field observations, interviews with the Trenggalek Tourism Office, and the distribution of questionnaires to respondents aged 18-25. Data analysis was conducted using qualitative and quantitative approaches to identify audience needs and the factors influencing their decisions in choosing tourist destinations. The results of the study indicate that the main factor influencing tourists' decisions in choosing a destination is natural beauty and scenery (92.4%), followed by accessibility and transportation costs (78.8%), and adventure experience (33.3%). Based on these findings, the design concept focuses on creating an illustrated tourism book of Trenggalek that combines visual storytelling elements with informative content about its natural attractions. This medium is designed to attract young audiences through an expressive illustration approach and inspiring travel narratives. The conclusion of this study is that an illustrated book can serve as an effective medium for introducing Trenggalek's tourism potential to the wider public, particularly young people. Through an engaging visual approach and exploration-based content presentation, this illustrated book is expected to increase interest in traveling while strengthening the positive image of Trenggalek Regency as a natural tourism destination that is beautiful, affordable, and rich in adventurous experiences.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Faliq Firashan | ||||||||||||
| Date Deposited: | 29 May 2026 09:07 | ||||||||||||
| Last Modified: | 29 May 2026 09:07 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52840 |
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