Mikanti, Silva (2026) Ravearchitect's Social Media Marketing Design Through Resedential Education is Feasible to Reach a Wide Audience. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The way people seek information about design, renovation, and decent housing standards has changed in today's digital age due to information and technological advancements. In today's digital age, social media is used and has evolved into a strategic tool to build an image, expand your network, and strengthen brand identity. This phenomenon has encouraged changes in designing relevant social media marketing strategies due to changes in people's behavior that are more likely to use digital platforms so that this design provides a real solution to the marketing problems that Rave Architect is currently facing with the need for people to have proper housing education. In this design, Rave Architect has not been able to build an effective interaction with the audience. Because the Rave Architect Instagram account is only used as a visual portfolio of the project. Due to the limitations of the architect code of ethics also in social media, it is necessary to have a special media that focuses on architectural educational content, so that the opportunity to present informative content while promoting the Rave Architect identity in soft selling can be conveyed. This condition also lacks a planned social media strategy and content design. This design uses a descriptive qualitative approach method in the field of architecture, as well as the Design Thingking method in its analysis. A descriptive qualitative approach is used to understand Rave Architect's social media marketing strategy and its influence on audience reach and engagement. Through surveys, interviews, and social media observations, designers look for how audiences and internal stakeholders perceive the effectiveness of content, communication style, and consistency of visual identity. The result of this design is not only to increase the involvement and reach of the audience to decent housing education for the wider community, but also the design of volumacreative accounts as educational media accounts about art, architecture, interior, and design for the wider community, as well as collaborations that accommodate decent housing education through the Rave Architect project, as well as as social media marketing to introduce one-stop solution services, which offers the best services from design to construction. Keywords: Decent Housing, Soft Selling, one stop solution, volumacreative, social media marketing
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > NA Architecture N Fine Arts > NA Architecture > NA2695-2793 Architectural drawing and design N Fine Arts > NC Drawing Design Illustration T Technology > TR Photography |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Silva Mikanti | ||||||||||||
| Date Deposited: | 26 May 2026 08:49 | ||||||||||||
| Last Modified: | 26 May 2026 08:49 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52838 |
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