Absalom, Albert (2026) DESIGNING DIGITAL MARKETING MEDIA BASED ON EDUCATIONAL CONTENT FOR THE DENTAL HEALTH SERVICES OF DENTIST FRISKA SIAGIAN. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of digital media has transformed the way people seek and understand health information, including dental health. However, the utilization of digital marketing media in independent dental practices remains suboptimal, particularly in delivering structured and communicative educational content. This condition reduces the effectiveness of digital media in building awareness, attracting interest, and encouraging audiences to seek further information about dental health services. Dental Care drg. Friska Siagian, an independent practice located in Klender, East Jakarta, faces a similar issue, where its digital media has not been fully optimized as both an educational and marketing platform. This design project aims to develop a digital marketing media strategy based on educational content that is structured and targeted to enhance communication effectiveness and expand audience reach. The method used is a descriptive qualitative approach through observation, interviews, and literature studies. The analysis is conducted using the Customer Path 5A model (Aware, Appeal, Ask, Act, Advocate) to understand audience behavior within digital media contexts. The results show that a digital media strategy integrating visual educational content, consistent visual identity, and clear, informative communication can improve audience engagement, particularly in the stages of awareness, interest, and information seeking. The implementation includes the development of integrated digital media such as social media content, educational videos, and a website equipped with service information features. Therefore, digital marketing media functions not only as a promotional tool but also as an educational platform that can build understanding, trust, and long-term relationships between the audience and dental health services. This design is expected to serve as a reference for developing educational content- based visual communication strategies in independent healthcare services.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > NC Drawing Design Illustration | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Albert Absalom | ||||||||||||
| Date Deposited: | 26 May 2026 07:23 | ||||||||||||
| Last Modified: | 26 May 2026 07:23 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52762 |
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