Revalina, RR. Viola (2026) Pengaruh Product Quality, Price Perception, Brand Image, dan E-Word of Mouth terhadap Purchase Intention (Studi terhadap Mahasiswa Kota Surabaya pada Merek Uniqlo). Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text
22042010308-COVER.pdf Download (834kB) | Preview |
|
|
Text
22042010308-BAB 1.pdf Download (278kB) | Preview |
|
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text
22042010308-BAB 2.pdf Restricted to Repository staff only until 18 May 2029. Download (195kB) |
|
|
Text
22042010308-BAB 3.pdf Restricted to Repository staff only until 18 May 2029. Download (357kB) |
|
|
Text
22042010308-BAB 4.pdf Restricted to Repository staff only until 18 May 2029. Download (826kB) |
|
|
Text
22042010308-BAB 5.pdf Download (10kB) | Preview |
|
|
Text
22042010308-DAFTAR PUSTAKA.pdf Download (144kB) | Preview |
|
|
Text
22042010308-LAMPIRAN.pdf Restricted to Repository staff only until 2029. Download (805kB) |
Abstract
This study aims to analyze and measure the influence of product quality, price perception, brand image, and e-word-of-mouth on purchase intention among university students in Surabaya regarding the Uniqlo brand. The research design used is causal associative with a quantitative approach. The sampling technique used purposive sampling and proportional area sampling by distributing questionnaires to 183 active students residing in Surabaya. The data were analyzed using SPSS 26 for Windows. Based on the statistical tests conducted, it was found that: (1) Simultaneously, product quality, price perception, brand image, and e- word of mouth significantly influence purchase intention with an F-calculated value of 60.281 > F-table value of 2.42 and a significance level of 0.000 < 0.05. (2) Product quality has a significant partial effect on purchase intention, with a calculated t-value of 4.563 > table t-value of 1.974 and a significance level of 0.000 < 0.05. (3) Price perception has a significant partial effect on purchase intention, with a t-calculated value of 5.037 > t-table 1.974 and a significance level of 0.000 < 0.05. (4) Brand image has a significant partial effect on purchase intention, with a calculated t-value of 7.596 > the critical t-value of 1.974 and a significance level of 0.000 < 0.05. (5) E-word of mouth has a significant partial effect on purchase intention, with a calculated t-value of 5.862 > the critical t-value of 1.974 and a significance level of 0.000 < 0.05.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | RR Viola Revalina | ||||||||
| Date Deposited: | 18 May 2026 08:21 | ||||||||
| Last Modified: | 18 May 2026 08:21 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/51876 |
Actions (login required)
 |
View Item |