PENGARUH LITERASI KEUANGAN, PERSEPSI RETURN DAN PERSEPSI RISIKO TERHADAP MINAT INVESTASI PADA MAHASISWA ADMINISTRASI BISNIS UPN “VETERAN” JAWA TIMUR

Anila, Desi (2026) PENGARUH LITERASI KEUANGAN, PERSEPSI RETURN DAN PERSEPSI RISIKO TERHADAP MINAT INVESTASI PADA MAHASISWA ADMINISTRASI BISNIS UPN “VETERAN” JAWA TIMUR. Undergraduate thesis, UPN VETERAN JAWA TIMUR.

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Abstract

The growth in the number of student investors at UPN "Veteran" East Java is not always accompanied by an adequate understanding of investment. Many students invest because of academic demands or trends, rather than based on interests that are supported by sufficient knowledge. This study aims to analyze the influence of financial literacy, return perception, and risk perception on the investment interest of Business Administration students. This research is based on the Theory of Planned Behavior (TPB), which explains that behavioral intention is influenced by attitudes toward behavior, subjective norms, and perceived behavioral control. The study used an associative quantitative approach with 86 respondents selected through proportionate stratified random sampling technique. Data were collected using a Likert scale questionnaire and analyzed by multiple linear regression using SPSS 25. The results of the study show that financial literacy, return perception, and risk perception simultaneously have a significant effect on investment interest. Partially, financial literacy, return perception, and risk perception have a positive and significant effect, respectively. The results of the determination coefficient showed that 48.4% of the variation in investment interest was explained by these three variables. Keywords: Financial Literacy, Return Perception, Risk Perception, Investment Interest, Students.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSamsudin, AcepNIDN0404127701acep.samsudin.adbis@upnjatim.ac.id
Subjects: H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance
H Social Sciences > HJ Public Finance
Divisions: Faculty of Social and Political Sciences > Departement of Business Administration
Depositing User: DESI ANILA
Date Deposited: 13 May 2026 04:27
Last Modified: 13 May 2026 05:11
URI: https://repository.upnjatim.ac.id/id/eprint/51750

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