REZHA DEVI ANGGREINI, REZHA DEVI ANGGREINI (2019) PENGARUH MEDIA SOSIAL DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN ONLINE DI ADORABLE PROJECTS CIMAHI JAWA BARAT. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
This study aims to determine: (1) the influence of social media and consumer trust together on online purchasing decisions at Adorable Projects Cimahi, West Java; (2) the influence of social media on online purchasing decisions at Adorable Projects Cimahi, West Java. (3) the influence of trust in online purchasing decisions at Adorable Projects Cimahi, West Java. This research method uses quantitative methods. The sample used in this study incidental sampling was the number of 100 respondents who had purchased the Cimahai Adorable Projects product in West Java. The data analysis technique used is multiple linear regression analysis to find out how much influence the independent variables have on the dependent variables together and find out how much influence the independent variables have on individual dependent variables. Based on the results of this study, the results of Fcount are where the value of F value (43,314)> Ftable (3,09) so that it can be concluded that the variable social media (X1), trust (X2) has a simultaneous effect on purchasing decisions (Y). Results of t value 3,699)> t table (1,660) then H0 is rejected and H1 is accepted, this means that social media (X1) has a partial influence on purchasing decisions (Y). The result of t value (4,566)> t table (1,660), then H0 is rejected and H1 is accepted this means that trust (X2) has a significant influence partially on the purchasing decision (Y)
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 07 Feb 2022 08:10 | ||||||||
| Last Modified: | 07 Feb 2022 08:10 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5114 |
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