MAYVIRA, AMADEA UTAMI (2019) FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN DALAM MEMBELI MERCHANDISE BT21. (Studi kasus pada Penggemar BTS atau ARMY). Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
BT21 is a merchandise product consists of 8 different charming animated characters created by Korean boyband called BTS. This study aims to determine the factors considered by consumers in buying BT21 merchandise. The population of this study was BTS fans called ARMY who bought BT21 merchandise. The data of this study were obtained by distributing questionnaires as many as the samples taken as many as 100 people with purposive sampling technique. The test used is by using the validity and reliability test. The data analysis technique used is factor analysis. Distribution of questionnaires with a variable number of 19 variables and processed using the help of SPPS application version 20. This study can be concluded that the results of the study show all 19 variables when analyzed with the factor analysis model passed the analysis test and divided into five factors. Factor I (Quality and Satisfaction Factor, Factor II (Influence of Community Environment Factor), Factor III (Lifestyle Factor), IV Factor (Self Confidence Factor), and Factor V (Financial Ability Factor). Keywords: Factors considered by consumers, Consumer Behavior, BT21 Merchandise Purchasing Decision.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 09 Feb 2022 04:50 | ||||||||
| Last Modified: | 09 Feb 2022 04:50 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5093 |
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