LESTARI, REFINA DEWI (2021) PENGARUH PERSEPSI RISIKO TERHADAP MINAT BELI ONLINE BLP BEAUTY SAAT PANDEMI COVID-19. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
This study aims to examine the ef ect of consumer risk perception factors and online buying interest. More precisely, this study will examine the ef ect of perceived financial risk on online purchase intention and product risk perception on online purchase intention. In this study, the target population is BLP Beauty consumers throughout Indonesia who have the intention to shop online. The method chosen in this research is quantitative research method using purposive sampling method with the number of respondents as many as 91 people. The data was distributed through a google form questionnaire using Partial Least SquaresStructural Equat (PLS-SEM) analysis with the SmartPLS version 3.3.0 program. There are two important stages that are carried out, among others, by analyzing the measurement model (outer model) and analyzing the structural model (inner model). Based on the results of data analysis, it shows that the perception of financial risk and the perception of product risk have a significant influence on the interest in buying online BLP Beauty during the Covid-19 pandemic. Keywords: Online Purchase Intention; Perceived Financial Risk; Perceived Product Risk
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 09 Feb 2022 04:48 | ||||||||
| Last Modified: | 09 Feb 2022 04:48 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5060 |
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