PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERASI

ISLAMI, ADDELIA DEWI FORTUNA (2020) PENGARUH CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP NILAI PERUSAHAAN DENGAN PROFITABILITAS SEBAGAI VARIABEL MODERASI. Other thesis, UPN "VETERAN" JATIM.

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Abstract

Firm value is an investor’s perception of the secces rate of a company which is reflected in stock prices. High stock prices make the firm value also high. High firm value will make the market belive not only in its good financial performance but also its future prospects. When the company advances, the higher the social gap and environmental damage that occurs due to the company’s operational activity. This will result in a bad company image if there is no action from the company.Therefore one of the efforts to maximize the value of the company is to carry out social responsibility. The purpose of this research is to examine the effect of corporate social responsibility on the firm value with profitability as a moderating variable for 3 years, namely 2016-2018. This research uses quantitative methods and the sample is taken with the purposive sampling method in coal mining companies. This research uses 48 annual resports data of companies listed on the Indonesia Stock Exchange. The analysis technique and hypothesis test used in this reasearch is to use Partial Least Square (PLS) with the help of WarpPLS 6.0 software. The results of this research indicate that : (1) corporate social responsibility has a positive effect on the firm value and (2) profitability weakens the influence of corporate social responsibility on firm value. Keyword : corporate social responsibility, firm value, profitability.

Item Type: Thesis (Other)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorTRISNANINGSIH, SRINIDN0729096502UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Faculty of Economic > Departement of Accounting
Depositing User: Budiyono Budiyono
Date Deposited: 17 Nov 2020 06:20
Last Modified: 17 Nov 2020 09:48
URI: http://repository.upnjatim.ac.id/id/eprint/502

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