Anwar, R. Ay. Adellia Meitylda (2026) Pengaruh Kegunaan dan Kemudahan Penggunaan terhadap Intensitas Penggunaan QRIS dengan Kepuasan Pengguna sebagai Variabel Intervening. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The increasing number of adoption from digital services is not always followed by a higher intensity of feature usage, which poses a challenge for digital service providers to understand the factors that influences usage repetition. The purpose of this research is to analyze the influence of perceived usefulness and perceived ease of use on usage intensity with customer satisfaction role as an intervening variable based on the digital banking users’ perceptions of Blu by BCA. This research uses a descriptive quantitative approach. Data were collected through a questionnaire administered to 100 users of the Blu digital banking application. The data were processed using SmartPLS software to examine the direct and indirect effects among the variables. The results of this research concludes that (1) Perceived usefulness has a positive effect on usage intensity, (2) Perceived ease of use has a positive on usage intensity, (3) Perceived usefulness has a positive effect on usage intensity through customer satisfaction, (4) Perceived ease of use has a a positive effect on usage intensity through customer satisfaction.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HG Finance H Social Sciences > HG Finance > HG4001-4285 Finance management. Business finance. Corporation finance |
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| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | R. Ay. Adellia Meitylda Anwar | ||||||||
| Date Deposited: | 27 Feb 2026 07:56 | ||||||||
| Last Modified: | 27 Feb 2026 07:56 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/49976 |
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