Wienadyasmara, Andina (2021) PERANCANGAN MEDIA PROMOSI SARI RONCHE SURABAYA UNTUK MENINGKATKAN BRAND AWARENESS. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
|
Text (Cover)
Cover.pdf Download (503kB) | Preview |
|
|
Text (Bab 1)
1.pdf Download (447kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
2.pdf Restricted to Registered users only until 31 January 2024. Download (979kB) |
|
|
Text (Bab 3)
3.pdf Restricted to Registered users only until 31 January 2024. Download (53kB) |
|
|
Text (Bab 4)
4.pdf Restricted to Registered users only until 31 January 2024. Download (61kB) |
|
|
Text (Bab 5)
5.pdf Restricted to Registered users only until 31 January 2024. Download (421kB) |
|
|
Text (Bab 6)
6.pdf Restricted to Registered users only until 31 January 2024. Download (200kB) |
|
|
Text (Bab 7)
7.pdf Download (35kB) | Preview |
|
|
Text (Daftar Pustaka)
Daspus.pdf Download (68kB) | Preview |
Abstract
Embroidery is a decoration made on cloth or other materials using a sewing needle and thread. In addition to thread, embellishments for embroidery or embroidery can use other materials such as scrap metal, pearls, beads, bird feathers, and sequins. But as we can see now, hand embroidery is starting to be marginalized little by little until its existence is rarely found. On the other hand, Indonesian culture is actually very capable of competing in the international class, because of the uniqueness of hand embroidery techniques and the application of hand embroidery to fashion products, such as clothing, bags, and the like. This is because fashion products that use hand embroidery techniques are still of high value and have their own character. In the current era, there are many ways that Sari Ronche boutiques can do to attach brand awareness to the wider community, one of which starts from the visual identity or logo of a company or entity, in this context is the logo of the Sari Ronche boutique. Currently, the Sari Ronche boutique only has a visual identity in the form of a lettermark which does not represent the philosophy of the product positioning of the Sari Ronche boutique, so it is necessary to revamp the logo so that people are more aware of the Sari Ronche boutique, as explained by Mrs. Siska Sumartono through interviews that the beginning of the logo creation was still not too mature, so it is possible to revamp the logo. Keywords— Creation, Embroidery, Contemporary
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | N Fine Arts > N Visual arts > N61-72 Theory. Philosophy. Aesthetics of the visual arts | ||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||
| Depositing User: | Andina Wienadyasmara | ||||||||
| Date Deposited: | 31 Jan 2022 05:10 | ||||||||
| Last Modified: | 31 Jan 2022 05:10 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/4936 |
Actions (login required)
 |
View Item |