Analisis Rantai Pasok Kopi Robusta di Kecamatan Puspo Kabupaten Pasuruan

Putra, M.Ardian Permana (2025) Analisis Rantai Pasok Kopi Robusta di Kecamatan Puspo Kabupaten Pasuruan. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

The robusta coffee supply chain in Puspo District, Pasuruan Regency, faces supply uncertainty due to informal cooperation between farmers and industries. This condition hinders the flow of products and information, reducing marketing efficiency. Puspo District is one of the main centers of robusta coffee production with an integrated supply chain from upstream to downstream, involving various actors, including Gondosuli Coffee Industry and Ndeso Coffee Industry as the main processors and marketers. This study applies a quantitative approach using a simple random sampling technique involving 38 farmers determined by the Slovin formula, and purposive sampling for other informants such as industry owners, middlemen, retailers, and consumers, totaling 44 respondents. The results show that Channel I is efficient with a marketing margin of 30.56% and a farmer’s share of 69.44%, while Channel II is inefficient with a margin of 86.67% and a farmer’s share of 13.3%. Marketing efficiency is influenced by channel length, product flow, and information exchange among supply chain actors. This study provides new insights into the marketing efficiency of Robusta coffee in Puspo

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Roidah, Ida Syamsu	NIDN0724068602	ida.syamsu.agribis@upnjatim.ac.id
Thesis advisor	Tondang, Ika Sari	NIDN0019069501	ika.sari.agribisnis@upnjatim.ac.id

Subjects:

S Agriculture > S Agriculture (General)

Divisions:

Faculty of Agriculture > Departement of Agribusiness

Depositing User:

M ARDIAN PERMANA PUTRA

Date Deposited:

05 Dec 2025 08:14

Last Modified:

05 Dec 2025 08:14

URI:

https://repository.upnjatim.ac.id/id/eprint/48059