Olive Mart Visual Identity Rebranding Project as Brand Awareness

Reyhan Iskandar, Timo (2025) Olive Mart Visual Identity Rebranding Project as Brand Awareness. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

Olive Mart is a retail business operating as a convenience store located in the city of Surabaya, East Java. Olive Mart is a relatively new business, established in 2023. However, despite being new, Olive Mart offers a variety of products that are rarely found in other convenience stores. Due to its new establishment, Olive Mart still lacks a strong visual identity and has not maximized its potential marketing strategies. The purpose of this design project is to build brand awareness for the Olive Mart brand through a visual identity rebranding in order to create a public perception of Olive Mart as a modern and superior convenience store. This rebranding design focuses on establishing Olive Mart's visual identity, which can convey the brand's image and character in an attractive and professional manner. This research uses a mixed method approach, combining qualitative and quantitative methods, with data collection techniques in the form of observation of the store location, interviews with the business owner and employees, and the distribution of questionnaires to target consumers. The result of this design project is a new visual identity for Olive Mart presented in the form of a GSM (Graphic Standard Manual), which includes the new logo, color palette, visual elements, supergraphics, and examples of implementation in promotional media. The design also produces several implementation media for the new visual identity, such as store signage, food and beverage packaging, brochure promotional media, Instagram feed promotional media, and various other media. This design is expected to strengthen the delivery of the Olive Mart brand image to a wider market and open new opportunities for the owner of Olive Mart through a more appealing and consistent visual identity.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Arifianto, Pungky Febi	NIDN0702029004	pungkyarifianto@dkvaupnjatim.ac.id
Thesis advisor	Wibisono, Aryo Bayu	NIDN0704128304	aryobayuw.dkv@upnjatim.ac.id

Subjects:

N Fine Arts > N Visual arts
N Fine Arts > NC Drawing Design Illustration

Divisions:

Faculty of Architecture and Design > Departement of Visual Communication Design

Depositing User:

Timo Reyhan Iskandar

Date Deposited:

04 Dec 2025 08:14

Last Modified:

04 Dec 2025 08:14

URI:

https://repository.upnjatim.ac.id/id/eprint/47640