Rosady, Christhoper Kelvianto (2022) Strategi Membangun Citra Merek Dalam Meningkatkan Penjualan Record Label Haum Entertainment. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
This study aims to find out: Strategy to Build Brand Image in Increasing Sales of Haum Entertainment's Record Label. This research method uses qualitative methods which are categorized in research that utilizes data in the form of narratives, detailed stories, expressions and original language construction results from respondents or informants. The data can be obtained from data collection techniques, with research instruments in the form of in-depth interviews and observations. The object of this research is the owner of Haum Entertainment and music industry players in Malang City. The technique used is interview technique, observation and document collection. The results of this study indicate that the strategy to build a brand image can increase sales of record label Haum Entertainment.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Kevin Rosady | ||||||||
| Date Deposited: | 31 Jan 2022 01:09 | ||||||||
| Last Modified: | 31 Jan 2022 01:09 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/4731 |
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